The economic approach to conservation suggests ways we can combine conservation
with commercial opportunities, so that we can have both a better environment and economic growth.

Our 3 Key Areas of Focus:


We are committed to disrupting the unsustainable consumption of shark fin by promoting and offering Royal Empurau as a culturally appropriate sustainable alternative.

“It is important to protect the environment while pursuing economic and social progress so as to achieve harmony between man and nature and between man and society. The 2030 Agenda for Sustainable Development should be implemented to realise balanced development across the world”.
Chinese President, Xi Jinping, World Economic Forum (WWF) speech, Jan 2017

Wild Empurau

“Luxury is at its essence very close to sustainable preoccupations because it is nourished by rarity and beauty and thus has an interest in preserving them”
Jean Noel Kapferer, renowned French marketing professor

By adopting a sustainable practise we aim to preserve the population of our rare and highly-prized indigenous fish in the wild.

Currently we breed Empurau fingerlings until they are ready to be handed over to the Fisheries Department, Sarawak who will then select the ecosystems to repopulate.

Socio-Economic Impact

We are supporting the ecosystem in a way that affords sustainable opportunities for small-holders of land and villagers in rural areas to capitalise and improve their socio-economic wellbeing.

Villagers benefit by having a profitable outlet for their wild-caught Empurau.

Small-holders of land benefit from having a profitable outlet for their farmed Empurau.