Founded in 2016 as a result of the culmination of sustainably farming Empurau for over a decade with the purpose to market the highest quality farmed and wild Empurau while creating a positive impact on both nature and society. Although protected areas are great for conserving ecosystems, they do not address the overall issue at the root cause of biodiversity loss – demand. We are actively engaging with people and organisations in pursuit of improving our understanding of what influences the choices that they make.
We are taking an economic approach to conservation by offering Royal Empurau and raising awareness for it’s culinary versatility with the overall goal to divert the demand for shark fin in a way that’s culturally appropriate and sustainable.
At the same time we are demonstrating how this approach has the potential to help improve living standards more effectively than alternative, environmentally destructive approaches.
Go Seafood Sdn Bhd (GS) serves as a marketing arm in a partnership between Puri Johan Aquaculture Sdn Bhd and Go Empurau Sdn Bhd under the Joint Venture company, Majestic Empurau Sdn Bhd, officiated on 1st March 2017.
Puri Johan Aquaculture (PJA)
PJA is an aquaculture company formed in 2007 that specialises in breeding and farming Empurau (Tor Tambroides).
The PJA farm and product is recognised by several governing authorities:
- Indigenous Fisheries Research & Production Centre (IFRPC) Tarat, Department of Agriculture Sarawak
- Lembaga Kemajuan Ikan Malaysia (LKIM)
Go Empurau (GE)
GE was established in 2015 to expand the production capacity of PJA to fulfil the mission and vision of GS to be the premier supplier of Royal Empurau to the Asia-Pacific region. The farming facilities of GE cover 50 acres of land which allows for further future expansion.